Marketing job growth remained strong in 2024, with rising dual-function roles and increased salary transparency. Entry- to mid-level hiring surged, while executive salaries declined. Remote work stabilized, hiring accelerated, and demand for specialized marketing talent persisted despite economic fluctuations.

CMO hiring is on the rise, driven primarily by the technology sector. While women still constitute the majority of hires, a concerning decline in diversity among appointees was observed. Remote opportunities for CMOs are becoming less common, and most appointments continue to come from external hires.

At the end of Q3 2024, marketing roles show resilience. Salary transparency continues to gain momentum, and remote work solidifies its place in the U.S. The concern that AI will eliminate opportunities for young marketeers has not come to pass.