2024 U.S. Marketing Jobs Report
For those of us in the marketing industry, this is a time of profound uncertainty—marked by rapid shifts, AI-driven disruption, and an overwhelming flood of hype and conjecture. Jobseekers feel this even more acutely.
In this environment, the absence of reliable data leaves us navigating blind. Without clarity, we’re left to rely on anecdotes and fragmented opinions, making it harder to plan careers, hire effectively, and prepare for what’s next. A data-driven foundation has never been more essential.
While job market data does exist, much of it relies on outdated methods, some of which originated a century ago. This leaves big gaps in visibility. Our data isn’t flawless, but it stands out for its scale, recency, and focus. Partnering with Aspen Technology Labs, we’ve aimed to bridge this gap and bring you closer to an accurate, timely understanding of the marketing job market.
Our report analyzes data from over 262,000 marketing job postings in 2024, using public listings, salary data, and industry reports to reveal key trends. It examines job openings, salary transparency, regional shifts, and the rise of dual-function roles and specialized positions. By comparing the year-end data in 2024 to the year prior, we identify high-growth areas, booming job markets, and shifting employer expectations.
Our analysis currently focuses on marketing-specific, non-agency roles only. Later in 2025, we plan to begin tracking agency-side hiring data in the new year, offering a more complete view of the job market for marketers.
Key Findings
1. Annual Job Growth in Marketing
- Total active listings of marketing jobs in 2024 reached 262,020, among which 234,807 are new listings, a 3.7% increase compared to 2023.
- The number of active jobs at the end of the year (December 30th) was 32,363, up by 13.3% year-over-year.
- However, Q4 experienced a decline in new listings (-3.5%), as companies reassessed hiring priorities for the new fiscal year.
Vacancy Trend - All Marketing Roles
2. Surge in Senior Marketing Roles
- The total number of active senior marketing job listings (director level and above) reached 29,120, with 25,951 new postings—representing a 7.8% increase in new job postings compared to the previous year.
- Active senior roles at year-end increased by 18.5% year-over-year.
- The demand for senior marketers is growing at a faster rate than the overall market.
Vacancy Trend - Senior Marketing Roles
3. Salary Transparency & Pay
- Salary transparency reached 45.6% of marketing job postings at year-end, an increase of 9.7 percentage points from the previous year, meaning almost half of the marketing jobs published in the US provide salary levels.
- The median salary for all marketing roles is $81,505 at year-end, up 8.7% year-over-year, significantly outpacing the national salary growth rate of 3.9% (source: BLS Employer Cost Index September 2024).
% of Job Listings with Salary
Salary Distribution
4. Job Level Trends
- Healthy Entry-Level Market: 34.5% of marketing jobs at year-end are entry-level positions, up by 14.7% year-over-year, with a healthy median salary increase of 4.5%.
- Specialist/Senior Associate roles saw the highest growth at 27.4%, with a 4.2% median salary increase.
- Group Director/Senior Director/VP positions also experienced strong growth, at a 19.3% increase year-over-year.
- EVP/SVP roles saw the slowest growth at 8.5%, accompanied by a notable 14.8% decline in median salary.
- These trends counter fears that AI is eliminating junior roles; instead, companies appear to be cutting costs at the very top rather than replacing entry-level workers.
Marketing Job Levels: Number of Vacancies and Demand Change
*Year-End 2023 to Year-End 2024
5. Remote Work Stabilization
- Remote roles have stabilized at 13.6% of all marketing jobs, a slight increase (+1.2 percentage points) year-over-year, staying consistent throughout the year, fluctuating between 12% and 15%.
- Despite stabilization, a potential shift looms as companies increasingly push for in-office collaboration.
Remote Roles Trend
6. Faster Hiring Decisions
- The average posting lifetime (days a job stays on the market) is 28 days, 8 days shorter than 2023, indicating a more competitive and faster-moving job market.
7. Rise of Dual Marketing Roles
- Dual-function marketing roles (e.g. PR and Brand) increased by 20.3% year-over-year, outpacing the increase of total marketing jobs. This indicates that companies are collapsing structures, seeking employees who can wear multiple hats and be more versatile.
Dual Function Marketing Roles
8. Key Marketing Disciplines
- High Growth: At year-end 2024, Media (+55.9%), Growth Marketing (+30.7%), and Product Marketing (+28.7%) saw the most growth, highlighting an increased focus on digital advertising, customer acquisition, pragmatic paid media investments, and product-led growth strategies.
- Decline: Partner/Channel Marketing(-11.7%) and Field Marketing (-10.1%) experienced notable declines, signaling shifts away from traditional outreach strategies.
- Pay: Salaries in Product Marketing, Data & Analytics, and Partner & Channel Marketing rank among the highest across all marketing disciplines.
Marketing Disciplines: Number of Vacancies and Demand Change
*Year-End 2023 to Year-End 2024
9. Geographic Trends
- Top 10 Hiring States: California, New York, Texas, Florida, Illinois, Virginia, New Jersey, Georgia, Massachusetts, and Pennsylvania are the leading states for marketing job opportunities.
- Strongest Growth: Among the top 10 states, California saw the biggest increase in marketing jobs at 25.4%, followed by Florida (+21.5%), and Virginia (+19.3%).
- Job Volume Follows CMO Hires: Data indicates a strong correlation between overall job volume and CMO hires, with both following similar patterns across top hiring states, though not always perfectly aligned.
- States that saw the most increase of median salary for marketers are Virginia (+13.3%), Pennsylvania (+9.3%), and New York (+8.1%).
States: Number of Vacancies and Demand Change
*Year-End 2023 to Year-End 2024
Top States for Marketing Job Openings (Year-End 2024) vs. CMO hires
Conclusion
The 2024 marketing job market remained dynamic, with healthy entry points for early-career talent, strong demand for senior talent, and a rise in dual marketing roles. The fear of AI replacing junior marketing jobs has not come to pass. Salary transparency became the norm, and hiring speed accelerated, signaling a competitive market. Remote work stabilized, while cost-cutting compensation measures at the executive level suggest businesses are prioritizing efficiency.
