CMO Moves November Edition
November was a month of “Power Moves” and “Leadership Shake-ups”.
In the corporate world, unexpected CEO exits at Intel, Stellantis, and Subway dominated headlines. Meanwhile, the marketing sphere saw26 new global Chief Marketing Officer (CMO) appointments, with 14 women and 12 men stepping into the role.
Geographic Highlights:
California led the way with 6 new CMO announcements, followed by New York with 4, and Texas with 3, and international activity in Europe, Australia, and India.
Industry Insights:
Software Development led the pack with 5 new CMOs, while Food & Beverage Services followed closely with 4. Altogether, these appointments spanned 15 distinct industries, reflecting the diverse and evolving demands of modern marketing leadership.
Spotlight on Recent Appointments:
- Papa Johns: Jenna Bromberg, former VP of Brand Marketing at Carter's and Pizza Hut alum, was appointed as CMO to lead the brand's next chapter amidst a sweeping leadership overhaul.
- Chobani: Jai Kibe, a seasoned marketer with 23 years of experience at companies like Gartner and Coca-Cola, succeeded Thomas Ranese as CMO.
- Intuit: Thomas Ranese moved to Intuit as its new CMO, replacing Lara Hood Balazs, who departed in May, and joined Adobe in December as the new Global CMO.
- Dave: Kevin Frisch, Intuit QuickBooks’ VP of Marketing, left to join fintech company Dave, tasked with reshaping its narrative amid FTC scrutiny.
- Aisera: Kashif Mahbub, former CMO of Ushur, joins as CMO to lead global marketing amid fierce competition in the enterprise AI space.
- Keurig Dr Pepper: Drew Panayiotou, former Global CMO at Pfizer, was named CMO, overseeing iconic brands like Dr Pepper, 7Up, and Snapple, along with marketing innovation and analytics functions.
These moves reflect the dynamic and high-pressure nature of modern marketing leadership, with just 5 of the 26 appointees rising through internal promotions. The rest were external hires, signaling a strong job market but raising questions about talent development within organizations.
Click on the links below to find out more about these CMOs and their new mandates:
