CMO Moves Mid August Update
In the first two weeks of August alone, 13 CMOs were appointed—9 women and 4 men. Only one of these appointments was an internal promotion, with the rest being external hires, and 5 of them stepping into the CMO role for the first time.
Geographically, California led the way with 3 CMO hires, followed by New York with 2. The rest were spread across Texas, Florida, Ohio, Kansas, Arizona, Massachusetts, and Missouri. The industries hiring the most CMOs include IT Services and Consulting, Restaurants, and Business Consulting and Services, each with 2 new appointments.
The career paths of CMOs are expanding more than ever, with marketing leaders quickly moving into top roles like President, CEO, and CGO, and being well-compensated for their impact. In just the past few weeks, we've seen:
- A former CMO step into the CEO role at Starbucks, adding $21.4 billion to its market cap before joining.
- A CMO transition to a new industry, taking on the broader role of CGO at Thorne.
- A CMO become part of the new leadership team at Balmain.
